JTROTT

Manifesto

Infinite Potential. Zero Limits.

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"A shopper campaign with Black Panther: Wakanda Forever that didn’t look to the film for inspiration, but to the credits instead."

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While most brand partnerships for blockbuster movies look to feature the film's main characters, our goal to inspire the next generation creators led us elsewhere—the end credits.

Through a scan of a can, Sprite Zero drinkers launched an AR experience that transported them to a Wakanda-inspired hall that made the unsung heroes of the film—the multicultural female creators who shaped it—inspiration for today's young creators.

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ART DIRECTION:

JONATHAN TROTT | ANTONIA BAILEY

GROUP/CREATIVE DIRECTER(S):

JOHN STOBIE | GLEN PEDEN | CEASER A. VALLEJO

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