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Black Panther
sprite
Manifesto
Infinite Potential. Zero Limits.
"A shopper campaign with Black Panther: Wakanda Forever that didn’t look to the film for inspiration, but to the credits instead."
While most brand partnerships for blockbuster movies look to feature the film's main characters, our goal to inspire the next generation creators led us elsewhere—the end credits.
Through a scan of a can, Sprite Zero drinkers launched an AR experience that transported them to a Wakanda-inspired hall that made the unsung heroes of the film—the multicultural female creators who shaped it—inspiration for today's young creators.
ART DIRECTION:
JONATHAN TROTT | ANTONIA BAILEY
GROUP/CREATIVE DIRECTER(S):
JOHN STOBIE | GLEN PEDEN | CEASER A. VALLEJO









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